Furry Friends

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Inspiration behind Furry Friends collection

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Designed for free-spirited and curious children, our Furry Friends collection is inspired by folklore, animal stories and characters, Greenland, big family, being together strong out in the wild, clumsy but cute bear, circus and good memories of old times…

We wanted to explore the friendship between a child and his animal or toy and capture it in a blanket through the fascinating designs.
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Furry Friends – Legends, Myths, and Stories

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[av_textblock custom_class=”]In every culture different animals have different personalities attached to them.

In many cultures, the fox appears in folklore as a symbol of a sneaky and trickery, or as a familiar animal possessed of magic powers.
The fox, while weaker, in the end outsmarts both the evil and voracious wolf and the strong but not-so-cunning bear. It symbolizes the victory of intelligence over both unkindness and brute strength.

The attitude towards foxes in different folklores / cultures is ambivalent. While in Asia it seems to be not very positive, we were surprised to find that The Moche people of ancient Peru  believed the fox to be a warrior that would use his mind to fight. We kind of like it.
The bear symbolizes strength, courage, and introspection in animal folklore; whether it is presented as essentially bad or good, it always has something to teach us.

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The hand drawn patterns are developed in collaboration with Rugiada Petrelli.
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Designer’s process:

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[av_textblock custom_class=”]This is how Rugiada reflects on the design process:

There is a fine balance between the hand drawn lines and more round and cute shapes of the foxes. The fox is a very clever animal, and it’s easy to modulate it in different poses and keep the images dynamic and moving. It suited just perfect for an allover pattern.

The bear is more static animal for me. Big, rough and a little clumsy animal that needs more  place on a pattern. I tried to have this clumsy bear elegant as a circus bear!And the Greenland gang (brilliant name!) is a big bear family from Greenland! It was really the idea to have a bear family, with different characters. The handdrawn element are also important here.

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Fox Tails, Circus Bear & Greenland Gang

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Furry Friends collection consists of 3 patterns:

Fox tails is a dynamic and moving pattern of cute foxes with five different tails. A nice captivating detail for a child to notice and explore the difference in patterns. This design comes in 2 sizes: baby and junior and in 2 exquisite colors: orange for a happy mood in the room and in dark grey / sand combination to suite a modern Scandinavian style inspired interior.

Circus bear is a new heirloom pattern on our supper soft baby blankets that comes in our signature grey color, mocha, apple green, as well as aquablue and flamingo red. Big, rough and a little bit clumsy animal becames an elegant and sweet circus bear.

The Greenland gang is a big bear family with different characters. The hand drawn pattern is reach in folkloric elements and elegant details. This blanket that comes in big size is perfect to bring to the cabin or to make a part of all the adventure plays.
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